CHINESE NEW YEAR!! It's almost here, and it affects pretty much the whole of China and the whole of AliExpress. What can you do to make sure you don't get screwed? Find out.
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First of all, you don't have to completely stop running your ads, it may be advised if you're a new store/you don't make any sales that you learn about and try out print on demand during February so you don't get affected by the Chinese holiday season.
Secondly, you should message all your suppliers to find out exactly what their cut-off dates are.
Thirdly, you should inform customers both before and after they order to be as transparent as possible, this will increase your repeat customer rate, having good customer service is a necessity.
In the video I will show you exactly how to do this and there's message templates here.
Message templates, feel free to take and customise as you wish:
Announcement bar - “Back orders – we are currently processing an extreme amount of orders and therefore orders will have a 1-2 week processing delay. Sorry for any inconvenience”
Email – send this to anyone orders placed during Chinese New Year
“Please note that we are currently processing an extreme amount of orders and all orders will have a 1-2 week processing delay.
To apologise for the inconvenience, we want to compensate you with a (store credit or % off discount code) to use at any time you like. Simply use code 'discount30'
Thank you for your understanding, please contact us if this has caused any issues and we will do our best to rectify the situation.”
Some customers may be angry and ask for a refund, here’s a template you can use to try and keep the customer happy.
“We are extremely sorry about this situation, and we want to do the best job we can to ensure your satisfaction.
We did place an announcement bar on the top of our website in an attempt to inform customers about the delay as we like to be as transparent as possible.
As a token of compensation, we would like to offer you a partial refund of 25% off your order, refunded immediately, and you will still receive your item on top of this.
Additionally, we would like to give you a (store credit of % off coupon code) for future use to further show our sincere apology for the situation.”
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- The Realistic Entrepreneur